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Home › MLM articles › Prospecting Strategy – The Billboard Prospecting Strategy – The Billboard prospecting,networkers,money
I include this strategy because it’s a wonderful way for a team of Networkers to pool their money and create a large number of prospect names that they can share among themselves. It’s not a system that most people will attempt because of the cost. The billboard is generally a tool that will require a minimum of $800 - $1,000 per month. That means if eight to ten people in your organization agree to pitch in, you’ll each be spending about one hundred dollars a month to put up a large billboard on a highway in a high traffic area. Sit down with a group of people in your organization who are willing to spend a little money for a high traffic billboard location and pool your resources. Make certain that you have a mechanism set up to share the leads when they come in. The trick to the billboard system is to keep it clean and simple. Remember people are driving past the sign. It has to be brief and to the point. Two effective ones are as follows: Let me ask you a simple question. As you’ve driven around your city over the last two or three years, or even the last six months, have you noticed one billboard anywhere that’s a business opportunity ad? The chances are great that you have never seen one. Why not capitalize on that gap? One word of caution: On a billboard, you must tone down the income potential. What I’ve learned is that anywhere from $10,000 to $15,000 a month will grab people’s attention. If you advertise income over $15,000 a month on a billboard, the average person will drive right past and ignore it because they can’t relate to it. So keep your numbers interesting, but realistic. Make certain that you state in the copy on the billboard that you’re looking for people who are interested in, as opposed to saying, “Let me show you how to earn $15,000 a month.” The regulators do not seem to be disturbed by billboards unless those billboards infer or make an earning claim that is unrealistic. The billboard is a great way to attract large numbers of people, if you can buy one for several months in a high traffic area. |
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Prospecting Strategy – The Billboard
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