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Prospecting Strategy – The Billboard

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Potential Questions and Objections
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Multi-level Marketing
In very simple terms, Multi-level Marketing (MLM) is spending more time on making your customers SELL for you rather than BUY from you! It is the art of turning your customers into your trusted brand ambassadors, i.e. your sellers.
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How To Write A Well-Themed MLM Article
How To Write A Well-Themed MLM Article

Needed: A More Proactive Approach to Enforcement of Laws Against Pyramid Schemes as Applied to MLM’s
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Types of MLM Compensation Systems
A frequent argument of MLM promoters is that while they may agree that there are problems in the MLM industry, each will claim they have solved the problems with their new brand of MLM compensation system, which is supposedly more fair, honest, generous, etc., than all the others.
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Naked Pyramid Scheme vs. Product-Based Pyramid Scheme
To distinguish between typical pyramid schemes and those masking as MLM’s, I will introduce two terms that should help clear up the confusion between the two, along with some features which they have in common.
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Challenge to the Industry: "Prove Me Wrong"
As feedback began coming in, I began to see patterns displayed by MLM’s that were eerily similar to illegal pyramid schemes.
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I decided to investigate MLM for myself
As a long-time critic of MLM programs, I was curious to know why so many otherwise intelligent and capable persons were involved.
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Destructive Effects on the Lives of MLM Paticipants
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The History of Pyramid Schemes and Multi-Level (or Network) Marketing (MLM)
The history of pyramid schemes in this country is fascinating, but I will include merely a brief sketch here.
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Prospecting Strategy – The Billboard

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I include this strategy because it’s a wonderful way for a team of Networkers to pool their money and create a large number of prospect names that they can share among themselves.

It’s not a system that most people will attempt because of the cost.

The billboard is generally a tool that will require a minimum of $800 - $1,000 per month. That means if eight to ten people in your organization agree to pitch in, you’ll each be spending about one hundred dollars a month to put up a large billboard on a highway in a high traffic area.

Sit down with a group of people in your organization who are willing to spend a little money for a high traffic billboard location and pool your resources. Make certain that you have a mechanism set up to share the leads when they come in.

The trick to the billboard system is to keep it clean and simple. Remember people are driving past the sign. It has to be brief and to the point. Two effective ones are as follows:
1) Exit the rat race forever. Earn $$$$ a month from home. (phone number)
2) Hate this traffic? Work from home. Become wealthy.(phone number)

Let me ask you a simple question. As you’ve driven around your city over the last two or three years, or even the last six months, have you noticed one billboard anywhere that’s a business opportunity ad? The chances are great that you have never seen one. Why not capitalize on that gap?

One word of caution: On a billboard, you must tone down the income potential. What I’ve learned is that anywhere from $10,000 to $15,000 a month will grab people’s attention. If you advertise income over $15,000 a month on a billboard, the average person will drive right past and ignore it because they can’t relate to it. So keep your numbers interesting, but realistic.

Make certain that you state in the copy on the billboard that you’re looking for people who are interested in, as opposed to saying, “Let me show you how to earn $15,000 a month.” The regulators do not seem to be disturbed by billboards unless those billboards infer or make an earning claim that is unrealistic.

The billboard is a great way to attract large numbers of people, if you can buy one for several months in a high traffic area.


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Prospecting Strategy – The Billboard
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