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Prospecting Strategy – The Ad Reversal

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Prospecting Strategy – The Ad Reversal

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The Ad Reversal is a process of acquiring successful people’s names and phone numbers who want to do our business and are looking for prospects themselves, and reversing the process by prospecting them for your own opportunity.

A strong extroverted person can respond to those ads. When you call, generally they will refer you to information. Once you’ve reviewed it, call them back, and tell them that you’ve decided you would prefer to remain in the company you’re in. Mention that you’re always open to new opportunities, but after reviewing their information, you believe your own Network Marketing company is better. Ask them to review your sizzle message.

Or cut to the chase the first time you call them. Tell them that you recognize them as a professional and would like to recruit them into your company. Ask them if they are open to looking at what you have. That’s how I’d do it, if I used this Prospecting Strategy.

As in the Job Fair approach, some people question the ethics of this strategy. Although I’ve never used this, I see nothing wrong with turning the table on people who are advertising. After all, they are professionals, who can afford advertising and they do believe that their business opportunity offers great promise. You are a professional, you read those ads and you believe you have the best company in the world. What could be wrong about contacting people who are running ads in order to show them why you believe your opportunity is better?

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Prospecting Strategy – The Ad Reversal
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