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Prospecting Strategy – The Pall Bearer

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Prospecting Strategy – The Pall Bearer

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Pay attention because this strategy is going to separate you from competing with messes of people in this industry.

I call it the Pall Bearer for this reason. Everybody who becomes your prospect should be contacted by you every six months until that person either signs up in your organization or you become his or her Pall Bearer.

You must track your contacts in order to apply this strategy. Get a recipe box that holds 4 x 6 index cards, and get dividers for January through December. Now you have twelve sectional dividers in your card file. Put thirty blank cards behind every month. Whenever you talk to anybody about your business, assuming that they’re pleasant, fill out a card on that person. Include the person’s contact information and anything that will help jog our memory about them. Place the completed card six months from today in your card file. Now here’s why that’s so important.

The average Networker, if not the majority of Networkers, throws away prospects as if they were disposable.

The reason I call this the Pall Bearer Prospecting Strategy is that you should never give up on prospects. You should contact prospects every six months until they sign up or die.

The vast majority of Networkers call somebody one time and then they discard that person’s name, as if that person were a throw away. They then go out immediately and start looking for new prospects.

Friends, nobody is a throw away and many will ultimately wind up in a change window. Keep calling.


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Prospecting Strategy – The Pall Bearer
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