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Multi-level Marketing
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Needed: A More Proactive Approach to Enforcement of Laws Against Pyramid Schemes as Applied to MLM’s
Types of MLM Compensation Systems
Naked Pyramid Scheme vs. Product-Based Pyramid Scheme
Challenge to the Industry: "Prove Me Wrong"
I decided to investigate MLM for myself
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The History of Pyramid Schemes and Multi-Level (or Network) Marketing (MLM) |
Home › MLM articles › Pyramid schemes are increasingly treated as legitimate enterprises Pyramid schemes are increasingly treated as legitimate enterprises pyramid,schemes,legitimate,enterprises
Investigative journalists frequently ask why the participants cannot see the inherent fraud, the mathematical implausibility and preposterous promises. Regulators too are discouraged by the silence of victims and the celebrity of perpetuators. Ringleaders seldom admit wrongdoings in court settlements. The founder of Equinox International was allowed to keep $8 million in cash. After regulators shut down International Heritage, Inc., the top-line distributors organized a similar new MLM in a more lenient state. And, as of this writing, Ohio-based Purchase Plus Buyers Club is still in business, offering nutrition supplements and trips to Mexico. A student of pyramid schemes cannot escape the conclusion that lawmakers and regulators are not providing adequate protection. But, poor regulation alone does not account for the massive consumer-toconsumer fraud that pyramid schemes facilitate. Greed, the most frequently cited cause, is the least of the motivators. Purchase Plus members are not the more avaricious residents of Columbus, Ohio. Rather, like many others, they probably hold that wealth and happiness are nearly synonymous and that poverty is akin to sin. In an easy-credit society, they are likely to believe that the good life should be theirs. In a booming economy, they have certainly been led to expect that wealth can be achieved quickly and easily, based on “positioning,” not labor or knowledge. These beliefs and values do not make them unethical, only typical. But they also render them prime candidates for pyramid schemes. They become easy prey to promoters who play upon values of freedom and independence, while also manipulating hopes, insecurities and quiet desperation. Pyramid schemes are increasingly treated as legitimate enterprises. Participation in the fraud is seen by many as free market “risk.” Tricking people into enrolling is viewed as “sales.” Legal defense funds, political contributions and public relations programs barricade the MLM industry against regulation. And the damages suffered by millions are mostly endured silently and shamefully, the victims not fully grasping how they were duped or aware that they conned their own friends and family. |
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Pyramid schemes are increasingly treated as legitimate enterprises
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